DIGITAL PHOTOGRAPHY AND IMAGING | WEEK 5

 


💬 Week 5 (20.09.2021 - 24.09.2021)
Tay Yee Shien 0341472
Digital Photography and Imaging
Weekly Blog

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INSTRUCTION

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LECTURE: POSTER DESIGN DEVELOPMENT


Fig. 1.0 Poster Designs
(Source: Mr Fauzi's slides)


CONCEPTUAL POSTER DESIGN 

Posters is a conventional medium to convey information to the target audience. Posters can be cluttered or straightforward. If too many colors, fonts, images or animated figures are involved in conveying information or message, it confuses the viewers. The power of posters in generating awareness on an issue or conveying a brand message and luring the audience into buying products or services is immense.


What is the meaning of Public Service Announcement? 
A public service announcement (PSA) is a message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.

Once you’ve narrowed down your scope, you can start to do:

 
1. Research about your topic
  • Study and gather all related information about your topic.
  • Write a summary about your topic
  • Highlight the key points of your summary
  • Define the Title
  • Define the Slogan
  • Define the Details
  • Define the Call For Action 

Fig. 1.1 Poster Sample
(Source: Mr Fauzi's slides)


The power of posters in generating awareness on an issue or conveying a brand message and luring the audience into buying products or services is immense.


2. Define your concept 
  • Create a section for each contents (Title, Slogan, Details & Call for Action) 
  • Sketch your mock up poster
  • Fill in with details

3. Start to develop your design projects 
  • Draft the digital poster based on your sketch 
  • Develop the composition techniques using Digital Photography & Graphic Design.
  • Apply color, typography, textures & effects
  • Finalize your design with color correction

Creative Poster is made up of four key features: 

  • Title, 

  • Graphic, 

  • Text, 

  • White space.



TUTORIAL: We followed the WEEK 5 Tutorial Demo to edit Shazam and ourselves on the Hearst Mansion. We also started working on part 1 of Project 2B poster design. 

Tutorial Demo: https://bit.ly/2S6nLLL
Project 2B slides: 


PRACTICAL: EXERCISE 1 (PHOTO MANIPULATION)

  1. Follow the WEEK 5 Tutorial Demo (HEARST MANSION)

https://bit.ly/2S6nLLL

  1. Follow the step-by-step video to edit it in photoshop: 

https://youtu.be/b6XqlUP-MUA

  1. Download the images here: https://drive.google.com/drive/folders/1d8wBC-qsBMhnzfROB4KqtXiTlvwfy-4_?usp=sharing

  1. Attach the Digital Imaging exercise 01 - PART 1 (SHAZAM)

  2. Attach the Digital Imaging exercise 01 - PART 2 (MY REFLECTION)

  3. Upload PART 1 & PART 2 to your E-portfolio blog.



PART 1 (SHAZAM):


Fig. 1.2 My Shazam Final Outcome


PART 2 (MY REFLECTION)



Fig. 1.3 My Reflection Final Outcome


REFLECTION
This week Mr. Fauzi briefed us on Project 2B and showed us his previous students' work, which I thought was pretty cool. The Hearst Mansion exercise was fun, and I am satisfied with the outcome. It is also fun to see myself edited in the Hearst Mansion.


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