DIGITAL PHOTOGRAPHY AND IMAGING | WEEK 7
💬 Week 7 (04.10.2021 - 08.10.2021)Tay Yee Shien 0341472Digital Photography and ImagingWeekly Blog
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INSTRUCTION
----------------------------------------------------------------------------------------------------------------------------LECTURE: COLOR THEORYColor Theory
Colour theory is both the science and art of using color. It explains how humans perceive color; and the messages colors communicate artistically and emotionally.
Figure 1.1 The Color Wheel
(Source: Mr Fauzi’s slides)
RGB v.s CMYK
Cyan, magenta, yellow and black (CMYK) are the primary colors of printing. RGB color is used to display on your computer screen.
Figure 1.2 RGB vs CMYK
(Source: Mr Fauzi’s slides)
RGB: Additive color mixing model
Colour is created by mixing red, green and blue light sources of various intensities. TVs, screens and projectors use red, green and blue (RGB) as their primary colors.
Figure 1.3 RGB
(Source: Mr Fauzi’s slides)
CMYK: Subtractive color mixing model
Colour is created by the subtraction of light. The CMYK color system is the color system used for printing.
Figure 1.4 CMYK
(Source: Mr Fauzi’s slides)
Hue, shade, tint and tone
Hue is the most basic of color terms and denotes an object’s color. Shade is a hue to which black has been added. For example, red + black = burgundy.
Figure 1.5 Hue & Shade
(Source: Mr Fauzi’s slides)
Tint is a hue to which white has been added. For example, red + white = pink.Tone is a color to which black and white (or grey) have been added.
Figure 1.6 Tone & Tint
(Source: Mr Fauzi’s slides)
Colour Harmony
The arrangement of the colors in design in the most attractive and effective way for users’ perception.
1. Monochromatic is hard to make a mistake and create the distasteful color scheme.
Figure 1.7 Monochromatic
(Source: Mr Fauzi’s slides)
2. Analogous are 3 colors located right next to each other on the color wheel.
Figure 1.8 Analogous
(Source: Mr Fauzi’s slides)
3. Complementary colors are opposites on the color wheel.This scheme is opposite to analogous and monochromatic since it aims to produce high contrast. Complementary colours make imagery pop, but overusing them can get tiresome.
Figure 1.9 Complementary colors
(Source: Mr Fauzi’s slides)
4. Split-Complementary involves the use of three colors. Start with one color, find its complement and then use the two colors on either side of it.
Figure 2.1 Split-Complementary colors
(Source: Mr Fauzi’s slides)
5. Triadic colors are evenly spaced around the color wheel and tend to be very bright and dynamic. Using triadic color scheme creates visual contrast and harmony simultaneously.
Figure 2.2 Triadic colors
(Source: Mr Fauzi’s slides)
The Psychology of Color
Colors have an extraordinary ability to provoke specific emotions for each individual and to attract people’s attention and harmony simultaneously. While perceptions of color are somewhat subjective, some effects have universal meaning.
Figure 2.3 Psychology of color
(Source: Mr Fauzi’s slides)
Warm V.S Cool
Draw a line through the center of the wheel, and you’ll separate the warm colors (reds, oranges, yellows) from cool colors (blues, greens, purples).
Figure 2.4. Warm v.s Cool(Source: Mr Fauzi’s slides)Warm colours
Warm colors often evoke feelings of happiness, optimism and energy. However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape).
Figure 2.5 Warm colors
(Source: Mr Fauzi’s slides)
Cool colors
Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense).
Figure 2.6 Cool colors
(Source: Mr Fauzi’s slides)
Black
Black is often used sparingly – such as for text – but it works quite well as a primary colour element (like for backgrounds). Black adds an air of sophistication and elegance, and also mystery, though with much bolder confidence.
Figure 2.7 Black
(Source: Mr. Fauzi’s slides)
White
As primary, white gives off an impression of clean, virtuous, healthy. White pairs well with just about anything, making it ideal as a secondary colour.
Figure 2.8 White(Source: Mr Fauzi’s slides)
TUTORIAL: HOW TO APPLY COLOR
For tutorial, Mr Fauzi showed us how to recolor black and white images. He also showed us a tutorial video. Here is the link: https://youtu.be/Tye0ULqK9SQ
PRACTICAL: RECOLORING BLACK & WHITE (PART 2)
For Practical, we recolored 2 black and white images. For the first image, I followed the tutorial video by Mr. Martin showed to us during tutorial class. Here is the link to the demo video. Below are the before and after results:
Figure 3.1 Recoloring task 1
For the second black and white image, we can choose from images Mr. Fauzi gave us to color it. Here is the one I chose and edited:
Figure 3.2 Recoloring task 2
PROJECT 2B: POSTER DESIGN PROGRESSION
Defining my Concept
Then I created sketches for each layer’s typography using pencil and scanned it with the camscanner app.
TITLE:
SLOGAN:
CALL FOR ACTION:
Afterward, I sketched my two mock-up poster designs:
LEFT: MOCK-UP POSTER #1 ; RIGHT:
FEEDBACK FROM LECTURER:
Mr Fauzi thinks my topic on self-development is great. He can imagine my title “Grow Yourself” being printed on a t-shirt. My slogan was previously “Look good on the inside”, but Mr. Fauzi suggested I edit to “Practice Self-Love” to be more straightforward. He also prefers I go with Mockup Poster #1. Mr. Fauzi advised that the final poster should have photography elements that we take ourselves and I will be taking a picture of me from shoulder to up.
REFLECTION:For the practical work, I thought it was hard to edit because the tutorial video was very long. However, it was very satisfying to see the result. After I finished working on the first black & white image, I felt that working on the second one was simpler, and I finished it faster than the first one because I am more used to it now. I would say it is fun to do, like a coloring activity but on Adobe Photoshop. For project 2B, I am happy with my research and theme and I am excited to execute it.
Colour theory is both the science and art of using color. It explains how humans perceive color; and the messages colors communicate artistically and emotionally.
Figure 1.1 The Color Wheel
(Source: Mr Fauzi’s slides)
RGB v.s CMYK
Cyan, magenta, yellow and black (CMYK) are the primary colors of printing. RGB color is used to display on your computer screen.
Figure 1.2 RGB vs CMYK
(Source: Mr Fauzi’s slides)
RGB: Additive color mixing model
Colour is created by mixing red, green and blue light sources of various intensities. TVs, screens and projectors use red, green and blue (RGB) as their primary colors.
Figure 1.3 RGB
(Source: Mr Fauzi’s slides)
CMYK: Subtractive color mixing model
Colour is created by the subtraction of light. The CMYK color system is the color system used for printing.
Figure 1.4 CMYK
(Source: Mr Fauzi’s slides)
Hue, shade, tint and tone
Hue is the most basic of color terms and denotes an object’s color. Shade is a hue to which black has been added. For example, red + black = burgundy.
Figure 1.5 Hue & Shade
(Source: Mr Fauzi’s slides)
Tint is a hue to which white has been added. For example, red + white = pink.Tone is a color to which black and white (or grey) have been added.
Figure 1.6 Tone & Tint
(Source: Mr Fauzi’s slides)
Colour Harmony
The arrangement of the colors in design in the most attractive and effective way for users’ perception.
1. Monochromatic is hard to make a mistake and create the distasteful color scheme.
Figure 1.7 Monochromatic
(Source: Mr Fauzi’s slides)
2. Analogous are 3 colors located right next to each other on the color wheel.
Figure 1.8 Analogous
(Source: Mr Fauzi’s slides)
3. Complementary colors are opposites on the color wheel.This scheme is opposite to analogous and monochromatic since it aims to produce high contrast. Complementary colours make imagery pop, but overusing them can get tiresome.
Figure 1.9 Complementary colors
(Source: Mr Fauzi’s slides)
4. Split-Complementary involves the use of three colors. Start with one color, find its complement and then use the two colors on either side of it.
Figure 2.1 Split-Complementary colors
(Source: Mr Fauzi’s slides)
5. Triadic colors are evenly spaced around the color wheel and tend to be very bright and dynamic. Using triadic color scheme creates visual contrast and harmony simultaneously.
Figure 2.2 Triadic colors
(Source: Mr Fauzi’s slides)
The Psychology of Color
Colors have an extraordinary ability to provoke specific emotions for each individual and to attract people’s attention and harmony simultaneously. While perceptions of color are somewhat subjective, some effects have universal meaning.
Figure 2.3 Psychology of color
(Source: Mr Fauzi’s slides)
Warm V.S Cool
Draw a line through the center of the wheel, and you’ll separate the warm colors (reds, oranges, yellows) from cool colors (blues, greens, purples).
Warm colours
Warm colors often evoke feelings of happiness, optimism and energy. However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape).
Figure 2.5 Warm colors
(Source: Mr Fauzi’s slides)
Cool colors
Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense).
(Source: Mr Fauzi’s slides)
Black
Black is often used sparingly – such as for text – but it works quite well as a primary colour element (like for backgrounds). Black adds an air of sophistication and elegance, and also mystery, though with much bolder confidence.
Figure 2.7 Black
(Source: Mr. Fauzi’s slides)
White
As primary, white gives off an impression of clean, virtuous, healthy. White pairs well with just about anything, making it ideal as a secondary colour.
For tutorial, Mr Fauzi showed us how to recolor black and white images. He also showed us a tutorial video. Here is the link: https://youtu.be/Tye0ULqK9SQ
PRACTICAL: RECOLORING BLACK & WHITE (PART 2)
For Practical, we recolored 2 black and white images. For the first image, I followed the tutorial video by Mr. Martin showed to us during tutorial class. Here is the link to the demo video. Below are the before and after results:
Defining my Concept
Then I created sketches for each layer’s typography using pencil and scanned it with the camscanner app.
TITLE:
SLOGAN:
CALL FOR ACTION:
Afterward, I sketched my two mock-up poster designs:
LEFT: MOCK-UP POSTER #1 ; RIGHT:
FEEDBACK FROM LECTURER:
Mr Fauzi thinks my topic on self-development is great. He can imagine my title “Grow Yourself” being printed on a t-shirt. My slogan was previously “Look good on the inside”, but Mr. Fauzi suggested I edit to “Practice Self-Love” to be more straightforward. He also prefers I go with Mockup Poster #1. Mr. Fauzi advised that the final poster should have photography elements that we take ourselves and I will be taking a picture of me from shoulder to up.
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